In October 2010, my husband Amal, an orthopedic surgeon, and I were in the middle of rounds at our local hospital when we received the kind of telephone call everyone dreads. An elderly man had just arrived at a Florida trauma center via helicopter after having been in a freak golf cart accident. After confirming the man as my 80-year … Read more

Can you guess how long it takes for someone to form a first impression? Three to five seconds! That’s the equivalent to the time it takes to blink. And negative first impressions are difficult (sometimes impossible) to overcome. That’s why it’s critical to ensure that your patients form a positive first impression about, well, everything. Take off your medical leader … Read more